Account and Session Takeover Prevention ROI Calculator
The challenge of account takeover (ATO) and related fraud continues to impact many of the world’s most popular web applications. Session hijacking in particular has become the “path of least resistance” for attackers because it allows them to bypass authentication entirely, including multi-factor authentication (MFA).
Flare’s Account and Session Takeover Prevention tackles these challenges by collecting and maintaining a world-class dataset of leaked credentials and active session cookies. The following ROI calculator will provide you insights into the estimated number of end-user accounts exposed to session hijacking, broken down by industry.
- STEP 1
Understanding Your Web App’s Exposure to Session Hijacking
4.5M*
Monthly Exposed
Accounts
- Social Media
- Large Productivity SaaS & Cloud
- Entertainment & Streaming
- Video Games
- E-Commerce
- Legacy Finance
- Fintech
- Crypto
- Other
- Gambling
- Travel & Hospitality
- STEP 2
Flare Account and Session Takeover Prevention (ASTP) ROI
Organizations can easily access and operationalize Flare Account and Session Takeover Prevention data via API, enabling them to create workflows to quickly, detect risky active sessions, proactively combat fraud, and strengthen the security of their users.
$450
This estimate multiplies the number of estimated accounts exposed to session hijacking by the estimated ATO cost. This number provides a baseline monthly session hijacking risk exposure cost.
$450
Note that this calculation is only using the estimated cost of Flare’s Account and Session Takeover Prevention solution. It does not account for any labor or costs associated with building and maintaining ATO prevention workflows on the customer’s side.
28%
- Apendix
How do I determine the cost of an ATO for my business?
The cost of an ATO depends on your industry, fraud risk exposure, and the resources spent on investigations. On average, ATO incidents range from $50 to $200 per compromised account. For estimation purposes, we recommend using $100 per account as a baseline in the calculator.
How is “Monthly Exposed Accounts” calculated?
This figure is based on new infected devices identified through Flare’s collection efforts—devices where infostealer malware successfully executed and extracted browser data in the previous month. Recently infected devices pose the highest risk, as they are more likely to contain active sessions vulnerable to hijacking.
Flare tracks over 100 widely used web applications, categorizing data by industry and sub-industry while anonymizing company names. To simplify calculations, we assume one exposed device equals one exposed account. While some devices contain multiple accounts, and some accounts appear across multiple infected devices, these variations tend to balance out, making this a reasonable estimate of ATO and session hijacking exposure.
How is “Estimated ROI” calculated?
“Estimated ROI” compares the annual ATO exposure cost with the cost of Flare’s Account and Session Takeover Prevention (ASTP) solution. The annual exposure cost is calculated by multiplying monthly exposure cost by 12, while ASTP costs are based on the number of end users in your web application.
This model assumes customers proactively mitigate risks by enforcing password resets and revoking active sessions for exposed accounts flagged by Flare, reducing the likelihood of exploitation.
How do I build ATO prevention workflows?
Effective ATO prevention requires the ability to verify and invalidate session cookies. These capabilities are typically available in Customer Identity and Access Management (CIAM) systems.
Flare provides API documentation, SDKs, and engineering support to help ASTP customers integrate these controls seamlessly.
