Account and Session Takeover Prevention ROI Calculator

The challenge of account takeover (ATO) and related fraud continues to impact many of the world’s most popular web applications. Session hijacking in particular has become the “path of least resistance” for attackers because it allows them to bypass authentication entirely, including multi-factor authentication (MFA).

Flare’s Account and Session Takeover Prevention tackles these challenges by collecting and maintaining a world-class dataset of leaked credentials and active session cookies. The following ROI calculator will provide you insights into the estimated number of end-user accounts exposed to session hijacking, broken down by industry.

Understanding Your Web App’s Exposure to Session Hijacking

Your Industry

Please select the industry that best describes your web application.

Social Media
Social Media
Large Productivity SaaS & Cloud
Video Games
Entertainment & Streaming
E-Commerce
Crypto
News
Travel & Hospitality
Fintech
Gambling
Cybersecurity
Banking
Other

How many end users does your web application have?

Monthly active users (MAU) will yield the most precise results.

Under 5 Million
Under 5 Million
5-10 Million
10-25 Million
25-50 Million
50-100 Million
100-250 Million
250-500 Million
500 Million+

How much does a single account takeover cost your company?

If you don’t know the answer to this question, we recommend setting the default to $100 per account. For more information on how to estimate the cost of an account takeover to your business, see the appendix.

$50
$50
$100
$150
$200
$250
$300
info-calc

4.5M*

Exposed accounts

Flare Account and Session
App’s Exposure (ASTP) ROI

Organizations can easily access and operationalize Flare Account and Session Takeover Prevention data via API, enabling them to create workflows to quickly, detect risky active sessions, proactively combat fraud, and strengthen the security of their users.

$450

Estimated Cost Savings/ Estimate Cost of Flare’s ASTP Solution, based on the size of the web application

Estimated ROI in the first month

Note that this calculation is only using the estimated cost of Flare’s Account and Session Takeover Prevention solution. It does not account for any labor or costs associated with building and maintaining ATO prevention workflows on the customer’s side.

$450

Estimated monthly ROI annualized

Estimated ROI Annualized
$450

Devices x Estimated ATO Cost

Estimated Exposure Cost (1 Month)

This estimate multiplies the number of devices containing active sessions in Flare’s database by the estimated ATO cost. This number provides a baseline risk exposure cost.

How do I know how much an ATO costs my business?​

This is going to be highly dependent on your industry, potential fraud risks that exist within your web application, the resources you spend on ATO investigations, and other factors. In 2024, Arkose Labs published a survey indicating that an average ATO incident costs between $50-$200 per incident. This estimated range is a good starting point for quantifying ATO risk. In this calculator, we recommend $100 as the default number if you are unsure. We go into more detail about quantifying ATO costs in our {To Be Named} white paper

How do I build ATO prevention workflows?

In short, you will need access to a mechanism by which you may verify a cookie’s validity and access to a mechanism by which you may invalidate a cookie. In most cases, these capabilities will be available in your customer identity and access management (CIAM) system. Flare offers robust API documentation, SDKs, and engineering support for Account and Session Takeover Prevention Customers.