The internet is an amazing resource for brands, but unfortunately, it’s also the reason your brand is now more vulnerable than ever before. Consumers are constantly searching the web for reviews, brand experiences, and news about your brand before making a purchasing decision. Domain spoofing can stain your reputation. Digital brand protection is no longer a choice, but an essential strategy for any business looking to thrive in the digital economy, and brand intelligence is a big part of that.
How Does Flare’s Platform Gather Brand Intelligence?
How does Flare’s solution monitor your brand intelligence?
Flare’s threat intelligence platform protects your brand by leveraging advanced monitoring and analytics tools to detect and mitigate brand abuse across the digital landscape. Flare continuously scans social media, news outlets, forums, and the clear & dark web for unauthorized use of your brand’s assets, counterfeit products, and other malicious activities. By providing real-time alerts and detailed reports, Flare enables your business to swiftly respond to threats, safeguard your brand reputation, and protect your customers from fraud and misinformation.
What are the key benefits of the Flare brand intelligence solution?
- Real-time alerts: Flare provides immediate notifications of any unauthorized use of brand assets or mentions, allowing businesses to respond quickly to potential threats.
- Comprehensive coverage: Flare monitors a wide range of platforms including social media, news sites, threat actor forums, and the dark web, ensuring no mention of your brand goes unnoticed.
- A proactive security stance: By identifying potential threats early, Flare enables your company to take preventive measures, protecting your brand reputation and customer trust.
- Automated brand monitoring: With continuous surveillance and rapid response capabilities, Flare strengthens the overall security posture of your brand, keeping you covered 24/7 and reducing the risk of fraud and misinformation.
How does Flare answer brand intelligence monitoring needs?
Flare continuously scans the clear & dark web, as well as prominent threat actor communities, looking for any mentions of your brand’s name or intellectual property. The platform also monitors the web for leaked or stolen assets, like technical data, source code, or GitHub secrets. Flare then notifies your team of the leak so you can take immediate action to protect your assets.
An Overview of Brand Intelligence
What is brand intelligence?
Brand intelligence is a type of threat intelligence that focuses on brand protection and defends against brand abuse. Specifically, brand intelligence is concerned with collecting information about brand abuse. This means monitoring the digital landscape to identify and detect malicious activities that exploit your organization’s brand identity. By doing this, your team can proactively mitigate threats to your brand’s reputation.
What are some examples of brand abuse?
Brand abuse can take a variety of forms, all of which can take a toll on your reputation:
- Intellectual property theft
- Phishing attacks
- Domain spoofing
- Cybersquatting
- Counterfeit product listings
- Brand impersonation
- Damaging online content
Integrate the world’s easiest to use and most comprehensive cybercrime database into your security program in 30 minutes.
How can you use brand intelligence to protect your organization?
- Brand intelligence monitoring: Scanning both the clear and dark web for brand damage and any potential company data leaks can be beneficial to protecting your systems from further attacks.
- Domain monitoring: Monitoring domains for fraudulent activity and unauthorized purchases of domain names by other entities may block bad actors from using them for purposes such as counterfeiting or identity theft.
- Training: Employees are often the first line of defense when it comes to responding to issues such as phishing. Providing them with the resources and training to know what to spot in a suspicious email can help increase your overall security posture within your company.
Why is Brand Intelligence So Important?
Why is brand intelligence important right now?
Attackers see your brand as a weapon; they often seek to exploit your brand to scam your customers. This can lead to reputational damage, loss of customer trust, loss of revenue, and possibly legal penalties. By keeping track of brand mentions and sentiment across various platforms, you can quickly address threats and protect your consumers, maintaining a positive public image.
What are some other reasons to protect your brand?
Brand protection is about more than protecting your image:
- Customer loyalty: Consumers want to know you are protecting their data. Brand intelligence can help you protect customers against scams and scammers.
- Compliance: Non-compliance with regulations can lead to fines and legal complications, as well as potential reputational damage.
- Visibility into your online attack surface: By constantly monitoring your online presence across the clear & dark web—you gain a better understanding of how your brand is perceived and the threats it faces.
Why do you need brand intelligence in today’s cybersecurity landscape?
- Early threat detection: Brand intelligence helps identify cyber threats such as phishing attacks, fake websites, and social media scams that exploit your brand and take advantage of your customers or employees.
- Reputation management: Cyber incidents, including data breaches and cyberattacks, can quickly damage a brand’s reputation. Brand intelligence allows for swift identification and mitigation of threats, helping to control the narrative and reduce the negative impact on your organization.
- Fraud prevention: Detecting counterfeit products, unauthorized use of brand assets, and other fraudulent activities protects your consumers and preserves the integrity of your brand.
- Proactive security: Early detection of potential cybersecurity threats enables your organization to prepare and implement effective crisis management plans, minimizing damage.
- Brand consistency: Monitoring your brand intelligence ensures your messaging remains consistent and that any unauthorized or malicious use of your brand is quickly corrected.
Brand Intelligence and Flare
The Flare Threat Exposure Management (TEM) solution empowers organizations to proactively detect, prioritize, and mitigate the types of exposures commonly exploited by threat actors. Our platform automatically scans the clear & dark web and prominent threat actor communities 24/7 to discover unknown events, prioritize risks, and deliver actionable intelligence you can use instantly to improve security. Flare’s automatic scanning technology can help you monitor and protect your brand from threat actors and scammers.
Flare integrates into your security program in 30 minutes and often replaces several SaaS and open source tools. Learn more by signing up for our free trial.
